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How BalmaStudio works

Five documented stages from audit to ongoing optimization.

01

Discovery & Technical Audit

We start with a crawl of your full site, a manual review of your Google Search Console data, and a competitor gap analysis. This gives us the complete picture before we make any decisions. Most SEO problems are invisible until you look at the right data.

02

Strategy & Keyword Research

We build a keyword map matched to your actual buyer journey -- not just high-volume terms, but the specific searches your best customers make right before they convert. This becomes the blueprint for everything we do in months two through six.

03

On-Page & Technical Implementation

Technical fixes, page-level optimizations, content updates, and structured data implementation. We work directly in your CMS where possible or hand off a detailed specification sheet for your developer. Nothing goes live without QA.

04

Authority Building

Content production and link acquisition run in parallel. Every link we build is documented with the publication URL, domain authority, and anchor text. You can see every placement in your reporting dashboard as it happens.

05

Reporting & Continuous Optimization

Monthly reports connect the SEO work directly to business outcomes: organic sessions, leads from organic, and revenue where tracking allows. We adjust strategy based on what the data shows, not based on a fixed plan that ignores results.

Questions about the process?

Check the FAQ or send us a message.

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