Common questions about SEO, digital marketing, and how we work.
It depends on your starting point. For a site with no previous SEO work and low authority, expect to see measurable movement at 90-120 days, with significant results at six months. For sites with existing authority and specific technical problems, we have seen ranking improvements within 30 days of fixes going live. We tell you what to expect at the strategy stage based on your specific situation.
Access to Google Search Console, Google Analytics, and your CMS or hosting panel. A discovery call to understand your business, customers, and revenue goals. And an honest conversation about what has and has not worked before. The better we understand the business context, the more useful the SEO strategy.
We tie SEO work to business outcomes, not just ranking improvements. We are also specific about what we are doing and why -- every link we build is documented, every content piece is mapped to a keyword before it is written. We do not send monthly reports that show a lot of activity without connecting it to results.
No. Anyone who guarantees specific Google rankings is either misleading you or planning to use tactics that will eventually hurt your site. What we do commit to: transparent work documentation, monthly reporting tied to business metrics, and a clear process for adjusting strategy if results are not moving in the right direction.
Both. Google Ads management is available as a standalone service. That said, organic and paid work best when coordinated -- paid search data tells us which keywords convert, which informs the organic strategy. If you have both running, we look at them together.
You get a monthly written report covering keyword rankings, organic traffic, leads or conversions from organic (where tracking allows), link placements, and what we are doing next. Authority plan clients also get a live reporting dashboard with real-time data. We review the report on a scheduled call.
A full technical audit, on-page analysis of your top 20 pages, competitor gap analysis for up to three competitors, current backlink profile review, and a prioritized action list with effort-versus-impact scoring. Delivered as a PDF and a shared Google Slides deck we walk through on a call. Turnaround is 5-7 business days.
Yes. Many clients start with the audit to understand the full landscape before committing to monthly work. Audit cost is credited toward your first month if you start a package within 30 days.