Case studies

An outdoor equipment store in Colorado was spending heavily on paid search but had almost no organic presence for their core product categories. We rebuilt their technical foundation, developed a content cluster strategy around buyer-intent keywords, and started a systematic link building campaign targeting outdoor publications. Organic sessions went from 4,200 per month to 22,800. More importantly, organic revenue grew 284% in nine months as high-intent category pages began ranking in positions 1-3.

A Denver plumbing company had strong customer reviews but a Google Business Profile that had never been fully optimized, and website pages that were essentially invisible for service + location searches. We built out location-specific service pages, rebuilt the citation profile, and ran a three-month Google Business Profile optimization campaign. They now rank #1 for their primary service searches in three target neighborhoods. Call volume from organic and map pack went up 67% in the first six months.

A project management SaaS was spending $24,000/month on Google Ads with a cost-per-lead of $186. The campaigns were well-structured but targeting was too broad and landing page message match was weak. We rebuilt campaign architecture around specific use-case keywords, rewrote ad copy to improve quality scores, and ran a series of landing page tests. Cost-per-lead dropped from $186 to $78 within four months. Total lead volume from paid search increased 31% at lower cost.